Historical Design Vault

A Glimpse into the Past

JACK DANIELS BIRTHDAY CAMPAIGN

2001 Venue Promotional Campaign. Patrons collected all the characters and filled cards with each Jack Daniels purchase. Once the cards were completed, they were eligible to enter the competition and stand the chance of winning Mr Jacks memorabilia.

I personally created all image composites by piecing together different characters and creating the room scene, which was then incorporated into various marketing materials. As the individual in charge, I was responsible for overseeing the design and finished artwork, as well as providing final sign-off on print positives.

Jack Daniels Poster

RUSSIAN BEAR VODKA

As a member of the team, I closely collaborated with our Creative Director to oversee the design, illustration, image manipulation, composites, and final material for the entirety of the campaign. My responsibilities extended to the development of in-store promotional materials, which were executed with precision and attention to detail.

Russian Bear Bin Header and Bin Wrap

Russian Bear Poster Ideation

THE FAMOUS GROUSE – FINEST SCOTCH WHISKEY

The process of ideation, design, illustration, and finished art for this package and marketing posters was a collaborative effort between myself and the Creative Director. These materials were utilized on an international scale.

The Famous Grouse Packaging Design and Finished Art

FIRSTWATCH WHISKEY

The in-store promotional material for First Watch Whisky was created in collaboration with our Creative Director. My responsibilities involved designing, manipulating images, creating composites, and producing the final repro-ready material for the campaign. This encompassed the development of bin headers, posters, and neck tags.

Firstwatch Bin Header and Bin Wrap

Firstwatch Poster and Neck Tags

SOUTHERN COMFORT – MARDI GRAS

As a valued member of the Southern Comfort design team, I worked closely with our Creative Director to oversee the design, illustration, image manipulation, composites, and final materials for the entire campaign. In addition, I was responsible for developing in-store promotional materials with precision and attention to detail, ensuring successful execution.

Southern Comfort A1 Poster

Southern Comfort Cocktail Menus

Southern Comfort Mardi Gras Invitations

Really Great Brand Co. – RGBC

PROMOTIONAL ADVERTISING, PACKAGING AND INSTORE P.O.S MARKETING MATERIAL

The creatives predate to 2001. These are lo-res files which I was fortunate to locate.

Requirement

As a member of the esteemed Really Great Brand Design Co. team, I was entrusted with a range of crucial responsibilities aimed at delivering exceptional creative solutions for world-renowned brands. Central to my role was working closely with our creative director to conceive, develop, and execute design concepts that would effectively capture the essence and personality of each brand.

In this capacity, I leveraged my expertise in ideation, illustration, and creation to craft visually striking and cohesive designs that resonated with consumers and reinforced each brand’s unique identity. Over the course of my tenure with the company, I had the privilege of collaborating on some of the most iconic brands in the world, including Jack Daniels and The Famous Grouse.

Outcome

Throughout all of my work, I maintained a strong commitment to excellence, regularly pushing myself to go above and beyond in my contributions to the team and our clients. As a result, I was able to contribute to the success of Really Great Brand Design, and am proud of the role I played in driving the continued success of the organization and its clients.

SOFTWARE

Adobe Photoshop

COPYRIGHT

Hello Design